Marc Senasac is Senior Music Engineer at Sony Computer Entertainment. He has worked on Disney productions, engineered the critically acclaimed “Uncharted 2,” and recorded the thrash metal band Exodus. He is currently working with the Playstation music team on ”Infamous 2”, a large collaborative project involving funk band Galactic, drummer Brian “Brain” Mantia,  Jim Dooley, and music director Jonathan Mayer.

MBJ:  What do engineers need to know to keep pace with technology?

Marc Senasac:  Some fundamentals never change, i.e. the speed of sound, how sound travels, or how electricity works.  It also helps to keep an open mind. Movies and games are glamorous, but there are also podcasts, regular broadcasts, and news programs to mix for. Look at the production value of sports television.  Every time I watch a sports game I am blown away by all the transitions and segues.  Do not limit yourself by making your target market too small.

MBJ:  What other traits are necessary for an audio engineer today? 

MS:  Music engineering, which is mostly what I do, is subject to trends, be they in games, CDs, or records. What sounds cool today, and what people want in their music production, is not what they wanted fifteen years ago. Being flexible and understanding this is very valuable.

MBJ: I understand that the music for Playstation’s “Infamous 2” is dissonant and heavily layered. Can you tell us more about it? 

MS: I’m a facilitator of the project.   Jim Dooley, for instance, would compose something, ship it to us, we’d mix it, and then we’d send it out to “Brain” or Galactic.  There’s been a huge exchange of creativity.   The music’s role is mostly to provide a structure for collaboration to happen.  Not all of it was in person- some of it was Galactic recording in their studio in New Orleans, and some of it was us recording with a couple guys here in San Francisco, and Jim is in Los Angeles.  So there is some travel, some stuff recorded live, and some virtual stuff.

I think this is one of the examples of a new product that didn’t really exist a while ago.  They call it a game, but it’s really an adaptive movie/entertainment experience that reacts to what you do.  It’s like a movie in so many ways, but you can control what you’re watching.  The scores in games like this, or Uncharted 2, or God of War 3, have a production value comparable to a film.

We do record differently because in film, it’s a static medium, so they can get away with recording the whole orchestra only once, or they record the orchestra in passes.  But the end result, the end target, is hearing the music all at once.   In our case, we record the orchestra or other in layers, and then the game engine mixes that in real time. If there’s a high-tension moment in the game, like a fire fight, we can tell the game engine to bring in the brass.  It makes things very complex.  For me it’s very exciting and more interesting.  There’s much more going on than a static medium, and we have to account for many events when we’re recording .We have to ask, “Hey what will this sound like when it’s played by itself?  Will it sound cool?”  In a 24 track tape or some kind of multi track piece, when you solo a track it may or may not sound interesting. In our case, we’re trying to create something that is always interesting when taken apart.

MBJ:  In February, history was made when “Baba Yetu”,  a piece by Christopher Tin from the game ‘Civilization IV’, won a Grammy for Best Instrumental Arrangement Accompanying  Vocalists. What is the significance of the event?

Read the rest of the interview

Amazon In The Cloud

Jun 10 2011

By Athena Frost

Amazon in the cloud, Music Business Journal 

The launch of Amazon Inc.’s new cloud drive and cloud player services has both the tech world and the music industry in a frenzy. Although it was the next logical step in music technology, experts have expressed their surprise that it was Amazon and not Apple or Google to get things going.

The term “cloud” refers to files that have been uploaded to the Internet and are available from any computer. This is the sole function of Amazon’s cloud drive; creating one spot for you to host you music files so that they can be accessed from all of your personal and work computers and even your Smartphone. “These are all separate collections you have to manage,” said Brian Coley, the Editor of CNET. “What Amazon is saying is keep it all on the cloud, which means just on the internet, and access it through any laptop, any Smartphone, any tablet and connected cars. So you’re moving it from a bunch of hard drives to one place on the internet.”

The first deal Amazon is offering includes 5Gb of free storage space, which is only a little more than 1000 songs. However, with the purchase and download of any one of Amazon’s MP3 albums you receive 20Gb storage for the first year. After that deals start at 20Gb for $20 a year, which is infinitely less than you would spend on multiple external hard drives when backing up your files. Continue reading…

The Music Business Journal is proud to present our newly designed official website!

Music Business Journal

Happy Reading, The MBJ team

Gorillaz Do the iPad

Mar 23 2011

by Micah Deterville

In November 2010, Damon Albarn, the musician behind the hit animated UK band the Gorillaz, announced that the follow up to their successful release “Plastic Beach” would be recorded on an iPad.  In his press release to NME magazine, Albarn said that he “fell in love with the iPad as soon as [he] got it…so [he] made a completely different kind of record.”

The Gorillaz strategic use of Apple’s product is certainly a novel one.  However, their publicized enthusiasm over the iPad is surprising, since the Gorillaz have an extensive partnership with Microsoft to help launch Internet Explorer 9.

The 15-track album “The Fall” was released on Christmas as a present to the Gorillaz fans, and it was available as a free download on their website.  The Gorillaz previous album releases came at about once every four years, so fans were shocked to receive a new album only one year after “Plastic Beach.”  At the time, Albarn was touring extensively, so he wanted to release “The Fall” during his tour to prove the album was recorded solely with the iPad. He used twenty different applications to craft the album, including SpeakIt!, Mugician, Amplitude and Moog Filatron.

Continue reading about Gorillaz in Our Midst…

by Jamie Anderson

With the music industry in a frenzy to coax users back to a paid-based model for media, cloud based subscription services and mobile devices seem to be the way of the future. In the UK, Spotify has seen growing success with its cloud-based music service, allowing users to pay a low monthly fee that enables them to download and stream music to their computer from a vast library of music. In the United States, Rhapsody has emerged as the largest cloud-based music service available. Similar to Spotify, Rhapsody allows users to stream music from their online libraries, as well as download a certain amount of gigabytes to their mobile devices. The arrival of 2011 brought the Consumer Electronics Show (CES) held in Las Vegas, along with new models of cloud-based technology.

The most exciting new service introduced at CES this year is called “Unifi”, and is produced and controlled by the RealNetworks family. RealNetwork is noteworthy for their media players, which are mostly PC-compatible. Their free media player can be downloaded to PCs, and they can play any musical content available in the library in a customized, easy to use interface. Unifi hopes to bring together people’s need for media on the go, including music, photos and videos. Unifi, which was warded the “Best of CES” prize for software and apps by CNET.com and Engadget.com, will merge all the media from a consumer’s computer and mobile devices into one online database. This database will automatically organize and filter one’s pictures, music and videos, and allow easy access to said data from anywhere with an Internet connection. This means consumers can not only access their iTunes libraries from anywhere, but also have one place to store all their photos and videos, which they will easily be able to send directly to Facebook, YouTube, Twitter, Flickr and Tumblr.

CONTINUE READING…